Ever feel like you were part of the Silence of the MLM Lambs? Yeah I said, it and I know that as a network marketing veteran you know exactly what I’m talking about.
Since I know this subject is taboo and most do not want to openly admit they’ve been down this path I’ll just break the ice by using myself as the example…but I’ll bet you can relate.
Some time ago I came to this industry with big dreams and even bigger needs…to make money.
I was perfectly willing to work for that money but I was NOT prepared for what happened next.
I searched around and did my ‘due diligence’ whatever that really means and after a couple conversations and presentations…I decide to give it a go.
My husband and I drove an hour one way, into parts of Georgia we did not know existed, we were herded into a room with the other unsuspecting lambs and were instructed to… “Make a list of friends and family and carry it around with you like it’s a Bible.” ”And don’t forget the mail man and your hair dresser!”
I’m new to this whole mlm gig and green as grass so in obedience and believing for the absolute best we did as we were told.
Then armed with our list and our new Distributor Kit we headed out to the first family event, excited about all the new sign ups we were gonna have by the end of the day.
We walked into the family gathering like lambs led to the slaughter…head up…chest out…pumped.
We came out the other side battered, beaten, bloody pulps!
What just happened?
I did not even know it was possible to take rejection to that level!!! I felt like I was the biggest idiot/failure in the whole world. I mean the person standing in the front of the room told me that my family would be eager to join this with me because they would want to support me.
Really?
My sisters chewed me up and spit me out like a hot pepper.
Imagine my surprise when I hear my ‘upline’ standing in the back of the room after the next meeting saying, “I don’t make no list of friends and family. I’ll never talk to my friends and family.”
What?
I was in shock. My brain is still reeling from the massive, gapping wounds and without even acknowledging or explaining what I just experienced I’m now told about something called the 3 foot rule.
I’m told to load up the trunk of my car with products then go out into the public acting like a regular shopper. Then when I get within three feet of that woman in the toilet paper isle I’m to strike up a conversation and lure her out to the parking lot where I’m to do an impromptu demo of my wonderful products.
I’m told that IF I want this bad enough I will endure the pain of rejection and the smirks of humiliation without whining or complaining.
That was our last trip into the bowels of Georgia.
Not willing to give up we do some more ‘research’ and find some other folks who swear they do things differently. We hook up and in no time flat we’re instructed that we now do home parties. Yep, we’re gonna go out and invite total strangers to come into our home so we can convince them that they want to do the same thing.
Ain’t happenin…
Oh, and did I mention EVENTS? I’m gonna be ‘really’ honest here and tell you that I still cannot figure out what compels these people to stand on their chairs to watch what’s going on like they are at a rock concert. So in my delusion I raise my hand to voice my lack of understanding of the ‘thrill’ of it and I’m informed that the ‘lifeblood’ of my business was events and if I did not attend every event this company has then I’m a scum sucker and I really don’t want it that bad!
Been there…done that…next!
We connect with some seemingly nice folks who are, according to their testimony, knocking down some serious dough. So we hook up and soon I learn…
I’m gonna become an mlm telemarketer?
Oh joy of joys!
I am instructed to take this list of 5000, what were they called penny leads, and that on the other end I ‘will’ find people who are going to be eager to do business with me…and help me get my income to gangsta levels in no time.
I’m told I will endure this like the cross for myself, my family, heck even my country! That I will not complain and I will commit to making at least 200 dials a day.
When I raise my hand to voice my frustrations about how tough this is I’m told that I must just not want this bad enough. “And exactly how many dials did you do yesterday?”
“Where’s your dial sheet that you were told to complete everyday?”
“You don’t have your numbers?”
“Ladies and gentlemen this is a prime example of someone who says they want more out of life but have obviously proven they do not.”
Okay so…next!
I swore off mlm for a day or two until I realized that it probably was my only real way out of this ditch I’m in. So hoping against hope I venture tentively back out online looking for someone, anyone who can show me a better way.
By this time some savvy network marketers have been playing around online enough to learn how to generate leads for themselves. They have so many leads coming in their businesses are skyrocketing and they have people approaching them to share what they are doing. So one by one they put together a system for anywhere from $49 to $4,999 and they promise it will teach me to do exactly what they’re doing and I will NEVER have to call another lead again.
I’m in.
So for the next level of punishment I buy every network marketing mlm-online-internet marketing course that comes out. All of them seem to be steering me toward things like placing free ads on Craigslist and telling me that if I write and submit 852 articles to Ezine Articles then soon I’ll be generating leads as fast as they are.
It ain’t happenin…what’s up?
But then as I’m sitting in on my 1000th webinar listening to one of these gurus tell his testimony of how he got started…he accidently lets something slip…the truth. Come to find out he didn’t get started posting hundreds of ads, illegally, I might add on Craigslist nor did he write and post hundreds of articles. He got a coop together and between him and a couple buddies managed to scrap up $8k and started advertising on Google.
What?
I could name names here and you would recognize ALL of them and I’d probably get some good search engine ranking out of it…but I won’t. Suffice it to say, they are spending tens of thousands, some hundreds of thousands a month on online advertising, hiring copywriters, ghostwriters, assistants to make calls for them, writing books, selling info products and leading me, like the lamb, to Craigslist where I’m gonna get shut down for trying to post to many freakin’ ads!
It’s time for an intervention.
So my husband and sons gather around to tell me that it’s time to give up. They just cannot bear to watch me suffer any longer. But something strange has happened during the course of the past four years. In spite of it ALL I find that I love this industry and the people I’ve met along the way. And I’ve learned a few things. I mean I actually understood that html was not Greek or Hebrew for hamster!
However difficult I agree with them that it is time to lay the poor lamb to rest. Surely, I’ve endured about all that is humanly possible and I announce to those I’m closest too that it is finished.
The days that followed were tough. I nearly broke out in hives as I watched email after email drop in my inbox with announcements of the latest product launch and webinar.
I resist temptation.
Now we are people of faith and I told God that IF He did have any plan for me to do this mlm thing that He would have show me the evidence that He was in it or I would not be…ever…again.
So I’m minding my own business and my best online friend tells me she’s taking this new product and I’m wishing her well with it and the opportunity not thinking anything of it. Then she reports how good she feels and how she’s not craving sweets or eating late at night. Then others are reporting some impressive weight loss numbers and their losing this weight fairly quick. One lady reports that she has not had a migraine since starting on her GO Slim. Hmmm…interesting…but I continue to resist.
I decided to buy some product just for myself. In the meantime she’s telling me that the founder of this new company Green Organics is an online network marketer who has been wildly successful and has always only built his business online. The kicker is…
…he’s blind and without hearing aids almost completely deaf!
Okay so I got my products and immediately my energy level was noticably different and for someone with Fibromyalgia that is NOT a little deal. Then I find out after talking casually with a couple other friends that they have decided to ‘join’ me in the business.
What the heck?
I’m not even in the business yet!
In everything else I’ve tried to do I have NEVER had an organization building under me BEFORE I actually joined up myself! My best friend casually reminds me that I did ask for a ‘sign’ from above.
So here we go, off to the races again. Only this time I all but vowed it will be different and so far it has been. The founders of Green Organics International are a group of network marketers who have been there done that themselves. They wanted to create something that would extend a real chance to those who have been slaughtered by this industry but who still want it to work.
I invite all the Lambs to check out Green Organics International and then connect with me to learn more about how we are changing things up.
I can promise you this. I’m not making a list and I won’t ask you to make one either. I’m not telling nobody on my Christmas list and should you partner with me I will advise you not to as well. It’s time to take the pressure off yourself and your future partners. Let’s make a commitment to have some fun while we make some serious money and let’s do it with excellence and integrity telling the truth, the whole truth and nothing but the truth along the way.
The Lambs live again…:O)
Ya’ll Be Blessed!
Sherry Higdon
sherry@sherryhigdon.com